To create supporting material for my essay I decided to write a brief
explaining my mission & problem with my essay question.
The Brief
What is the relationship between branding and the consumer self?
To brand something that would not normally appeal to young adults
by doing this it proves that anything can be branded to a specific
target audience thus creating the connection between branding and
consumerism.
Young adults are often targeted within branding as they are impressionable
and often follow trends. Young adults spend majority of their money on
food and clothing. Almost all food targeted at YA is unhealthy you only
have to know this by visiting almost any supermarket. To have a posative
impact to youth you should brand something healthy to appeal to YA,
directly or indirectly.
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