While looking for packaging for food and drink J2O was
very popular on the internet for its branding, J2O had branded
for adults but accidentally appealed to teenagers instead.
Recently J2o have gone through a re brand to make there
brand appeal to adults and not the younger generations.
J2O's branding is very bright and friendly this could be one of
the reasons why it appeals more to young adults another reason
could be because of its main seller the public houses! Children
are often tempted by things that are seen in rebellious places
J2O looks a lot like a beer bottle and this could appeal to the children's
rebel side as they cannot buy drinks at a bar.
J2O have said that there target audience is for….
friends and family, both in and out of home. They are grown up,
confident, have an established social network, and feel relaxed with
those around them. They don’t need alcohol to boost their confidence or
lower their inhibitions and are happy to interchange between alcohol
and soft drinks."
although this is not the case J2O appeals to 16 year olds and under
as 40% is consumed by teens J2O wish to rebrand to appeal classier
to the older cliental.
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