Innocent Smoothies
http://www.innocentdrinks.co.uk/us/our-story
Innocent have really worked on their appearance and target audience
they have used tactics such as health and connections to the product
to create a bond between the consumer.
Innocent have considered advertising their product to appeal to kind
hearted people by suggesting the product is natural and doesn't harm
the planet. They also use a character from the place they receive the
fruit to show his working conditions are nice etc. and it makes you
feel good to buy from them similarly to fair trade…
All of innocents designs are consistent to their theme of innocence
and playfulness this appeals to children and adults inner child.
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