Thursday, 23 April 2015

OUGD401 Smart Water

Smart Water

Smart water was designed by Glaceau they ale designed
vitamin water the design is really clear and simple at one point
I remember when vitamin water was really trendy as all the 
celebrities drank it this is really relevant to how using celebrity
endorsement improves sales and starts trends.

I specifically like the packaging design for smart water, the design
works with the water and plays on clear space Its really simple 
and has a plain logo (clouds) I think the reason it works so well is
because of the simplicity this highlights the product rather than the
pacakaging. 

If comparing smart water to vitamin water it is a very similar
design because it is made by the same company they have tried
to keep it consistent both products play on health (whats good for you)




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