From my research I came up with the name Fresh for my brand,
I drew up several ideas which I could take forward digitally
the reason I chose fresh is because it is quite simply what fruit
should be. I've tried to use the name as the logo as many brands
that use just their name or a simple logo for example brands such
as louis vuitton, topshop, apple etc. are very successful.
I was inspired by the juice companies like innocent & tropicana.
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