OUGD401 Inspirational Packaging

OUGD401 Innocent Smoothies

Innocent Smoothies

http://www.innocentdrinks.co.uk/us/our-story

Innocent have really worked on their appearance and target audience

they have used tactics such as health and connections to the product

to create a bond between the consumer.

Innocent have considered advertising their product to appeal to kind

hearted people by suggesting the product is natural and doesn't harm

the planet. They also use a character from the place they receive the 

fruit to show his working conditions are nice etc. and it makes you 

feel good to buy from them similarly to fair trade…

All of innocents designs are consistent to their theme of innocence

and playfulness this appeals to children and adults inner child.

OUGD401 Ideas

From my research I came up with the name Fresh for my brand,

I drew up several ideas which I could take forward digitally

the reason I chose fresh is because it is quite simply what fruit 

should be. I've tried to use the name as the logo as many brands

that use just their name or a simple logo for example brands such 

as louis vuitton, topshop, apple etc. are very successful.

I was inspired by the juice companies like innocent & tropicana.

OUGD401 J20

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/j20

While looking for packaging for food and drink J2O was 

very popular on the internet for its branding, J2O had branded 

for adults but accidentally appealed to teenagers instead. 

Recently J2o have gone through a re brand to make there

brand appeal to adults and not the younger generations.

J2O's branding is very bright and friendly this could be one of

the reasons why it appeals more to young adults another reason

could be because of its main seller the public houses! Children

are often tempted by things that are seen in rebellious places 

J2O looks a lot like a beer bottle and this could appeal to the children's

rebel side as they cannot buy drinks at a bar.

J2O have said that there target audience is for….

"25–35-year-old men and women who love getting together with their

friends and family, both in and out of home. They are grown up, 

confident, have an established social network, and feel relaxed with 

those around them. They don’t need alcohol to boost their confidence or 

lower their inhibitions and are happy to interchange between alcohol 

and soft drinks."

although this is not the case J2O appeals to 16 year olds and under

as 40% is consumed by teens J2O wish to rebrand to appeal classier

to the older cliental.

OUGD401 Smart Water

Smart Water

Smart water was designed by Glaceau they ale designed

vitamin water the design is really clear and simple at one point

I remember when vitamin water was really trendy as all the 

celebrities drank it this is really relevant to how using celebrity

endorsement improves sales and starts trends.

I specifically like the packaging design for smart water, the design

works with the water and plays on clear space Its really simple 

and has a plain logo (clouds) I think the reason it works so well is

because of the simplicity this highlights the product rather than the

pacakaging. 

If comparing smart water to vitamin water it is a very similar

design because it is made by the same company they have tried

to keep it consistent both products play on health (whats good for you)

OUGD401 Mindmap

What should I brand?

I consider things that would be both healthy for teenagers but food
that would be more appealing such as;

• Jelly
• Yogurt
• Granola
• Fruit
• Juice
• Smoothies
• Kale (currently trendy)

When thinking of ideas I realised that I didn't need to pick a specific
food/drink as I could brand a whole range by doing this it would be
conclusive to other brands which seek money regularly by having
a versatile design for one product it could then be re produced for
a different product consistently.

I think the most logical thing to start is looking a logo names, and
other healthy companies - I think the best starting point would be
juice as because it is a drink its easier to consume rather than forcing
children to eat fruit/veg.

OUGD401 Written Brief

To create supporting material for my essay I decided to write a brief 

explaining my mission & problem with my essay question.

The Brief 

What is the relationship between branding and the consumer self?

To brand something that would not normally appeal to young adults 

by doing this it proves that anything can be branded to a specific 

target audience thus creating the connection between branding and

consumerism.

Young adults are often targeted within branding as they are impressionable

and often follow trends. Young adults spend majority of their money on

food and clothing. Almost all food targeted at YA is unhealthy you only

have to know this by visiting almost any supermarket. To have a posative 

impact to youth you should brand something healthy to appeal to YA,

directly or indirectly.

OUGD401 Products/Brands Popular with Teens

http://www.businessinsider.com/how-teens-are-spending-money-2014-2014-10?IR=T

From looking online I found two sources with statics of young adults
spending although I could not find a result for worldwide I found it
for Americans but this normally reflects to other countries too.

According to the Buisiness insiders statistics teenagers spend the most
money on clothing and food. When considering what to brand it should
be either of these because it is more likely to sell.

Although teenagers are spending the money unto 80% of the money spent
is not the teenagers but parents so not only does consumerism effect the
children but it also effects the parents who feel they must help their child
consume.

It as apparent that teenagers also follow trends when someone else has it
they want it..

http://www.forbes.com/sites/samanthasharf/2014/04/04/teens-and-20-somethings-love-apple-sony-and-nike-but-should-investors/

Some of the top profitable brands that are contributed by teenagers
is Nike, Apple, Samsung and sony there are many more successful
brands that their net gain is improved by children spending.