Monday, 2 March 2015

OUGD401 Research/Analysis - Practical

Questions I need to consider from my mind maps on;
techniques,
content,
and communication
for the practical piece for context of practice I want to directly link
to branding.

Exploration/Evaluation testing

  • What am I going to create?
Research
  • What will research?
  • Communication techniques?
  • Packaging?
  • Branding?
  • Branding in context?
  • Class Heirachy?
Analysis
  • How I interpret my findings?
  • Why? etc
  • Read case studies 
  • Explain and evidence research into named above topics
Exploration
  • Asking people how they aconite with brands? how it impacts there decisions?
  • Choices? etc
  • What words they think of when hearing a brand? or seeing?
  • Create a brand from my research to make it successful?
  • Use similar techniques to successful branding?
Evaluation
  • How it is successful and why?
  • If its not successful, why? and how could I change it?
  • Compare it to successful and poorly excited brands?
Testing
  • Ask people there opinion on the brand?
  • What it looks like?
  • What they feel when seeing it?
  • They're association with the brand?
  • Comparison to successful branding?

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