OUGD501 COP Study Task 7

rather than using the given manifesto's to triangulate I have chosen more relevant quotes to triangulate with so I can use this excerpt in my essay. I have chosen to discuss the connections between, Alan Kitching, Mr Smith and Anthony Burril and how they create work both similar and different showing the contrast between each others practices.

Typographer and Printmaker, Alan Kitching creates typographic poster art which are created all through letter-pressing, he was first introduced into printmaking at school. This lead to his love for print, driving him into an apprenticeship with a local printers, this is when he became aware of typographer Jan Tschichold - who of which gave him the idea for his earliest experiments with print, this is reflective of his work (see Figure 1.)  (It’s Nice That. N.p., 2016. Web.). Alan has always had an analogue approach to his work and has never used technology to create compositions and layouts. Despite not using technology Kitching is far from restricted, when comparing his work with Mr Smith  you can see clear influences from Kitching in Smith’s work much like Tschichold’s influence on Kitching such as the composition and layout, Smith has used the way in which the ink, pressure and clean cut edges are applied. There are subtle differences between the two such as colour , from looking at previous works it is clear that Smith prefers to explore with monochrome colours (Figure 2.) whereas Kitching plays around with bold primary colours this allows Kitching to create new secondary and tertiary colours by overlaying structures, (See Figure 1.). “I enjoy the construction of the work in 3 dimensions/ building the composition - its an essential part of the design process for me - the structural allows the detail to be focused and informs the thinking and the eventual meaning, its a very architectural process.” Smith has a connection between the physicality of his work and the design, he has thought about the textures, indentations and composition to create such a crisp and detailed piece this can be said about Kitching’s work also, unlike Mr Smith – Anthony Burill (Print maker) has a very different reason for using the letterpress in his practice ‘Its all about when you pull a draw open and see all the type there. You just appreciate the beautiful wood type and its particular patina and age, and then when you start putting it all together to form words it feels very satisfying. You are using materials that are tried and tested - you can say anything with it and its going to look really nice.’ (Alderson, R. Posterzine 2016. Print.) from both of these opinions it shows a contrast of knowledge towards the process, meaning there are more than just one reasoning’s to the love of letterpress. 

Figure 1

http://www.theloop.com.au/alankitching/portfolio

Figure 2
http://www.smithsrules.com/imperialseries/    

OUGD501 Task 6 - Primary Research

Primary Research

I am considering using primary research for input into both my
essay and accompanying practical work. I would like to interview
2 people in the professional industry with different roles in the print
industry - I have organised an interview with a print production manager
and a graphic designer.
I will need to consider wether they will want the interview to be published
anonymously or happy to reveal their names incase of sensitive media
such as a negative impact on their career. I will also need to consider
what questions to ask  and define what I want to find out exactly. I
want to use these answers and compare them for a non-informed answer.

What do I want to know?

An indierect series of answers as to wether print is dead/obselete both
in the eye of the printer / designer and the general public by asking a
range of audiences my results are less likely to be collatively biased
towards one form of media.

Question Consideration?

What they personally think is the best way of communicating an idea
or information in the current climate and era?  and Why?

Slow movement, is it active (instant gratification)

Use examples and ask about their preferences in terms of physical print
or digital copies and which the personally feel is most effective?

Their opinion on the digital movement away from print is that obvious
in figures and down sales or declines? Or is this the opposite is print growing
are more customers approaching you?

OUGD501 Study Task 4/5 - Planning and Structuring

Planning and Structuring

Research Question:

I want to write about print and the movement towards digitalisation
of publications/ advertisement / etc. I want to talk about the differences
and posative and negative of both process's discussing the change
of effectiveness and wether or not is is appreciated less or more than
a physical copy of print/design.

My question should be specific, I was to write about publication because
it is open to magazines, books and other similar things like leaflets.
I want to discuss this because publications are readily becoming more
digital in particularly Magazines.

My Proposed Question:

Is print obsolete in the production (process) of publications?

What? Will I cover in my essay?

- Analysis of magazine production
-  Print and digital finishes
- Postative and negatives of both production methods
- Physical touch/appearance
- Economic Effect
- Cost
- Atmosphere
- Quality Output
- Effectiveness

How? Will I cover in my essay?

I will read/Research into…

- Print finishes
- Digital FInishes
- The process of print
- The process of digitalising
- Speak to an actual printer about the economic effect to both the
environment and cost and their opinion on digitalisation and print
based design.

What graphic Design will you analyse?

- Computer arts magazine as they have both digital and phsical copies
- An Other Magazine
- The Gentle woman
- Anorak
- Stack ( website reviewing independent magazines)

My Essay Map

1. Introduction into the timeline of print and digital design/publications.
2. About the effects of both variations and the options available the opinions
of others
3. Computer arts movement to digital
4. Another magazine to compare
5. The opinion of the printer
6. The economic value
7. Conclusion is print obsolete? why? why not?

OUGD501 Task 3 - Establishing a research question

Mind map

Suggested Research Question.
This can be a topic or theme, but please try to be as precise as possible.

Is print becoming obsolete?
I'd like to base my essay around print because of my passion towards 
the practice - I would like to be involved in print in the future in my
career.

Which Of The Module Resources Does This Question Relate To?
You can find these on eStudio - Try to list at least three.

Printmaking in the 21st Century (V&A)
Adamson, G. (2009) The craft reader. Oxford: Berg. p.341-353
Jury, D. (2009) Letterpress: The allure of the handmade. Hove: Rotovision. Sections 5.1/5.2
Risatti, H. (2009) A Theory of craft: Function and aesthetic expression. London: APS Ltd. Part III


Which Academic Sources Are Available On The Topic?
Include a Harvard Referenced bibliography of at least 5 sources.

1. Print is Dead - Jeff Gomez [book] Palgrave Macmillan, November 2009
2.  The modern magazine: Visual journalism in the digital era - Jeremy Lesile [book]
laurence king, september 2013
3. Out of Print: Newspapers, Journalism and the Business of News in the

Digital Age - George Bock [book] Kogan, September 2013

4. Looking Closer three - Micheal Beirut [book] Allworth Press, September 1999


How Could The Research Question Be Investigated Through Practice?
What Graphic Design would you make in response to this, and why?

2 Outcomes of both print and digital of the same piece/ or different to show

the differences between traditional print process and digital. What different
process' have to offer.

Peer Feedback – How could this topic be refined / developed?
Show this form to a fellow student. They should record their feedback in the box below

Focus on one type of print rather than all, you could talk about magazines
or printed collateral. - Hattie

OUGD501 Task 2 - Parody & Pastiche

Today we read two extracts of essays from Jameson and Hutcheon both touching on post-modernism in art. The texts were called, 'The Politics of Postmodernism: Parody & History' by Linda Hutcheon (1998) ; and 'Postmodernism or, The Cultural Logic of Late Capitalism' by Fredric Jameson (1991) after looking at both excerpts I have given my response to how they have both written about the subjects parody and pastiche.

Definitions

Parody - an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.

Pastiche - an artistic work in a style that imitates that of another work, artist, or period. - 'to imitate the style of (an artist or work)'

Marxist/ism - A system of economic, social, and political philosophy based on ideas that view social change in terms of economic factors. A central tenet is that the means of production is the economic base that influences or determines the political life.

How does parody/pastiche relate to postmodernism? 

‘Postmodernism signals its contradictory dependence upon and independence from the modernism that both historically preceded it and literally made it possible’

What is parody/pastiche according to the authors?

Typically Postmodernism's main theories are in its own production and response, also its relation to parodic value in art. Hutcheon states that this is the definition of parody and that seemingly it is an reclusive idea of formalism, thus bringing a direct dispute with the problem toward the relation of visual aesthetics in self evaluative way,  meandering to a socially defined world which categorises ideology.

To Jameson Pastiche is similarly like parody, the impersonating of a unique and distinctive style, like wearing a another personality. Pastiche and parody although similar have different values and needs, the difference between the two needs to be clear and illustrious, Jameson discusses how parody has a false nature of appearance whereas pastiche is more genuine?

How does Jameson’s tone of voice differ to Hutcheon’s?
Jameson’s style is really condensed and full he changes from topic to topic quicker than Hutcheon’s approach to writing. Jamesons approach is pessimistic and negative and has overly critical features with such as ‘Speech in a dead language’ indicating his attitude to the subjects discussed.

Hutcheon has a more positive approach to the themes discussed but contradictingly she has a negative view and opinion about Marxist's discussions in Jamesons essay. Linda has discussed her opinions in relation to art and cultural settings but has chose to also touch on architecture within her essay.

How does this relate to graphic design?
Postmodernism in graphic design is shown by the repeating and recylcline of styles. Earlier work of postmodernism still has influence of morderninst principles suggesting the use of pastiche, in this parody is not relevant but could be applied in other developments of the movement.

Conclusion
In conclusion Jameson's essay suggest his opinion is different from the dictionary definition. He is influenced by his Marxist principles, making him have a clear view of negativity towards pastiche.

Hutcheon contrasts Jameoson's opinion having a very different view on pastiche. ' Pastiche is often viewed as being a more neutral, blank form of parody Hutcheon rejects Jamesons ideas on pastiche by calling it a 'blank form of parody'.

They both argue about the place of parody and speech and because the two have different opinions tit can be seen as either or, parody and pastiche therefore can be take in as in opinion rather than fact.

OUGD501 Study Task 1 , Roland Barthes

Roland Barthes The death of the author.

What is my understanding of Roland Barthes excerpt?

Barthes talks about a number of touching subjects relevant to
the current affairs of 1967, at this period revolution was on the
horizon. Barthes writes "Who is speaking thus? Is it the hero of
the story bent on remaining ignorant of the castrato hidden
beneath the woman? Is it Balzac the individual, furnished by his
personal experience with a philosophy of Woman? Is it Balzac the
author professing 'literary' ideas on femininity? Is it universal wisdom?
Romantic psychology? We shall never know, for the good reason
that writing is the destruction of every voice, of every point of origin."
In my opinion Barthes is trying to express that as the reader we are
not using our voice in a sense a hierarchy is applied and we the
readers are not close to the top of the chain, not only are we exposed
to ranking we are left trying to create a meaning to something that
we cannot, as we are not the author how could we possibly understand
the authors approach and knowledge at the point of writing this leaves
to suggest their is typically no central meaning to any piece of writing
as different people will create different meanings.

Bathes also writes "The author is a modern figure, a product of our
society " By this I believe that Barthes is again touching on a class
and hierachy system by saying that "The author.. a product of our
society" suggests that we as the reader chooses success and wether
the author deserves our companionship, by choosing who is successful
and unsuccessful we are as the reader becoming subjective rather
than merely objective determining the career of another person, we
are also therefore influenced by the authors egotistical knowledge
and views if we decide someone is therefore the genius we will
absorb anything be it lies or truth that they feed to us these in turn
could become factual when in reality myth.

An example of Barthes theories of hierarchy in Graphic Design would
be Massimo Vignelli, Vignelli at first glance is a very renowned graphic
designer and is thoroughly appreciated by students and designers, when
taking a second glance into Vignelli it is clear that Barthes principal of
genius is applied an example of this is Vignelli's rules, Vignelli's has a set
of rules of which he believes is the only way to design and by not
complying with his rules you are therefore an unworthy designer this can
be seen as egotistical as who is he to say what something that should be
objective is subjective,Vignelli is a biproduct of social and political heirachy
which in effect is created by us.

OUGD401 Evaluation

Module Evaluation

At first I didn't like this module because of its strong academic nature
but it grew on me once I got stuck in, I found writing the essay quite hard
but enjoyable and proud when on a roll and especially when I finished.

I think this module went well but I did not manage my time very well and
I feel this could of let me down, I wish I had managed my time better for this
module and intend to improve on this next year so I am not in same position again.

Creating the practical side was difficult at first but once  Igot some ideas it
really flew off the page I'm really proud of my essay and my practical I do
think I could of possibly improved it but at the present time it is not possible
with the time left. I would definitely like to improve my english skills and
learning to design alongside the next essay better.

Overall I enjoyed this module especially the practical side it give me freedom
in my own design which is not as easy to do in a studio brief!

OUGD401 Design Boards

OUGD401 Final Outcome & Analysis

Here is my final resolution I created a brand to represent healthy eating
it is indirectly aimed at teens to do this I have considered packaging
and where the product would be sold. I have invented 3 fruit juices
with a simple individual logo change (fruit shapes) I used gill sans as
the typeface. The reason for glass bottles is to make it relatable to alcohol
teenagers often want something they can't have and alcohol is certainly
one of those things a good example of a fruit juice that has a similar effect
is J2O, to make the product successful it should be sold in pubs but
also be accessible to teenagers through supermarkets etc. I feel the branding
for the Fresh. is strong and could easily be used in real life it would
be interesting to test this on young adults as to see wether they would
find it rebellious to drink/buy. With my logo I created some supporting
material to show how versatile my design is it could be placed on other
healthy related products such as juice, fruit, veg and so on the range
could be expandable. When asking my peers they felt the design was
aimed towards older teenagers around our age 18/19 etc. by designing
towards this market it indirectly becomes popular to younger children.

OUGD401 Developments

Rather then annotating all these images individually I will

explain as a whole, here are some of my developed designs

which I have printed to test weather they would work on 

coloured juice bottles etc. I have created several sized lables

all for different sized bottles to show how versatile the design 

is from asking my peers they preferred out of th developed designs

the clear labels and the white labels with coloured text because 

it is the most legible.

OUGD401 Inspirational Packaging