Here is my final resolution I created a brand to represent healthy eating
it is indirectly aimed at teens to do this I have considered packaging
and where the product would be sold. I have invented 3 fruit juices
with a simple individual logo change (fruit shapes) I used gill sans as
the typeface. The reason for glass bottles is to make it relatable to alcohol
teenagers often want something they can't have and alcohol is certainly
one of those things a good example of a fruit juice that has a similar effect
is J2O, to make the product successful it should be sold in pubs but
also be accessible to teenagers through supermarkets etc. I feel the branding
for the Fresh. is strong and could easily be used in real life it would
be interesting to test this on young adults as to see wether they would
find it rebellious to drink/buy. With my logo I created some supporting
material to show how versatile my design is it could be placed on other
healthy related products such as juice, fruit, veg and so on the range
could be expandable. When asking my peers they felt the design was
aimed towards older teenagers around our age 18/19 etc. by designing
towards this market it indirectly becomes popular to younger children.
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