Sunday, 23 November 2014

OUGD401 Packaging

Packaging communicates to the consumer using colour, shape,
image, type, size, logo etc. Packaging effectively communicates
to the consumer which class the product is alongside quality and
sustainability. Attractive packaging can influence the consumer
to purchase the product, using a reliable brand can make the consumer
more likely to buy due to comfort and trust into the brand.

No comments:

Post a Comment