By Martin Lindstorm
We are all consumers not intentionally but subconsciously
our brain is filtering advertisements, products, brands etc.
and choosing which is relevant to us. If it stands out we will
remember it, if not it will go in the trash, this theory is
nueromarketing and how if we could manipulate our brain
choices we could attempt to control what we choose to buy
and delve in consumerism but this could have an adverse effect
of possible mind control by brands and companies.
Harvard Referencing :
Lindström, M. (2008). Buyology. London: Random House Business.
Accessed [9/11/14]
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