OUGD401 Packaging

Packaging communicates to the consumer using colour, shape,
image, type, size, logo etc. Packaging effectively communicates
to the consumer which class the product is alongside quality and
sustainability. Attractive packaging can influence the consumer
to purchase the product, using a reliable brand can make the consumer
more likely to buy due to comfort and trust into the brand.

OUGD401 Buyology

Buyology (Short summary of introduction.)
By Martin Lindstorm

We are all consumers not intentionally but subconsciously
our brain is filtering advertisements, products, brands etc.
and choosing which is relevant to us. If it stands out we will
remember it, if not it will go in the trash, this theory is
nueromarketing and how if we could manipulate our brain
choices we could attempt to control what we choose to buy
and delve in consumerism but this could have an adverse effect
of possible mind control by brands and companies.

Harvard Referencing :
Lindström, M. (2008). Buyology. London: Random House Business.
Accessed [9/11/14]

OUGD401 Illustration in Action

ILLUSTRATION - Lecture

Illustration - To narrate a story to communicate and convey.

Without image, concept and context illustration does not exist.

Aesthetics of an image relays on formal qualities, media and
communication. It can also directly link with semiotics. Illustration
often communicates with a specific tone of voice this will inform
their success.

What do these images make you feel?

Gallows - By Drew Millward

Its vibrant, positive but strangely negative, happy, fun, creepy

morbid etc..

Marc Boutavant

Its fun, cheerful, playful, adventurous, colourful, child like,
imaganitive etc..

Illustration can also exist as a functional element in visual communication
for example...

Steve Powers

Not only is illustration functional it can send a message and express
an emotion .

Hemunetics - " we weren't remote witnesses we were part of the world
we were analysing."

Overall I feel I have learnt from this lecture what illustration really is
and what is about and I could probably incorporate this in to my own
practice as a graphic designer.

OUGD401 Study Task 3

MIND MAP - CONSUMERISM

Some things I have touched on in today's lesson on my mind map...

Definition of consumerism :

Consumerism is a social and economic order and ideology that 

encourages the acquistion of goods and services in even greater

amounts.

My Definition : 

Being attracted to buy something that necessarily isn't a quality

product but looks good and has a brand name, e.g. Ray Ban,

GUCCI as opposed to a lower market such a Primark.

Who does it effect? 

EVERYONE, its nearly impossible to avoid it. 

Brand Loyalty

- Once you've bought a product with a certain brand it can entice you

in with loyalties such as samples and garuantees etc. this makes you

more likely to continue buying the brand/ product and extending it

to other products, therefore making you stay loyal.

MY HYPOTHESIS

What is the relationship between branding and the consumer self?

The branding of food packaging can perceive a range of quality -

wether it is good or bad this can effect the products actual quality.

A product could taste bad but be branded well, This effects our 

opinion directly linking with consumerism and its temptation.

What I could look at next within consumerism to build on my research?

• Waste
• Adverts
• Deals - BOGOF
• Choice - How is it encouraged/why is there a choice?