OUGD401 Essay Plan pt 2

From talking with simon and looking at my current essay plan
I do not need to make my essay directly about food branding
focusing it on just consumerism and branding will be easier
for me to focus with I have re written my essay plan to follow.

Detailed plan

 Consumerism/Brand essay(notes)

• Consumerism is a global phenomenon 
• We are all consumers. Unconsciously and consciously 
• Products are marketed and aimed at us constantly creating a want.
• Commodity fetishism - We buy things because we want them not

not because we need them, The idea that products/bands identify us -
the consumer self.

• Is consumerism a major problem? or is it what modern day society

release on, such as jobs and careers etc.

• What is consumerism?
• Effects of consumerism
• Consumerism and branding its associations, logo, identity, advertising

PR and tag lines and how this effects consumerism and wether it is successful
branding.

• The consumer identity 
• Conclusion/Summary of my essay.