Interview
Print
manager at a commercial print house
The
Questions:
As a printer do you think that print is
sustainable in the future? In terms of the economy or any other factors you can
think of?
I
think while there are physical shops , with large windows bill boards , and
letter boxes to display , and post boxes printed material will display offers there will be the need
for print , and is more accessible to a smaller business i think that when the
cost of digital screen panels drop it could be an issue , but then they have to
be constantly powered to keep them displaying images , and these will never
replace the bill board, although i do see the issue regards paper and it does
create lots of waste, but can be recycled
like other products , if people supply the effort And after all with out
print the progression of graphic design would never have existed , all the
above is in a advertising sense ,there
are other markets like garment "t shits " and textile printing that
will always have a need and now that digital textile printing machine are on
the market this is the future .
Does print have an effect on the way in
which it is seen as opposed to digital (online design)?
I
think both are different markets , I'm no shopper on the streets but people
seem to find it a pleasure and enjoy the walking and visually experiencing
shops and want to be enticed to buy a product so it probably creates a visual
experience, when i go online i generally know what i want , and just try to buy
it the cheapest
Do you think print is valuable to the
way in which people consume?
I
think print can be more visually attractive especially posters and physical
images within stores rather than nothing at all.
After answering all these what is your
perspective of print in art & design such as a medium? What about those?
Unfortunately
like everything else its driven by the market and fashion (trend) to some
extent, for example screen is an expensive process and may become a luxury
niche market rather than a popular technique. One day its history the next its
popular. Its all about what people are willing to pay for uniqueness and
vividness of colour that digital will never achieve.
Other notes from the interview:
Also
what about food packaging and birthday and Xmas Cards books, banners road signs
vehicle livery and print will never die.